PANDORA is a Danish world-leading jewellery company with shops in more than 100 countries with 1800 concept stores.

The name "Pandora" comes from the Greek mythology, and Pandora was the very first woman, who was formed out of clay by the gods.

The story behind the brand

The story starts in 1982 by Per Enevoldsen and his wife in a small jeweller`s shop in Copenhagen, Denmark.

In 2000 the first bracelet concept was launched in the Danish market, and in the following years, the company expand to other markets as the United States in 2003 and Germany and Australia in 2004. Today Pandora offers charms, rings, bracelets, earrings, necklaces and pendants.

Their mission today is to offer women personal expression through a universe of high-quality jewellery at affordable prices. The developing and manufacturing of the products is done responsibly, and the company is working towards minimising the environmental impact on the planet.

Pandora cares about human rights and working conditions

Pandora is a member of the United Nations Global Compact and is working to advance human rights, working conditions, ethical business practices and environmental impact.

The company also takes pride in sponsoring and supporting charities and projects to build a better world and improve the lives of women and children.


Find a store 

Buy Pandora online

Making a Pandora charm
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