Ragnar Th. Sigurdsson, Visit Reykjavik
Laugavegur and the smaller streets around are great places to do good shopping.
There is a lot of small boutiques in the area, upscale design houses, featuring the latest in world fashion, mixed with small hole-in-the-wall stores featuring local designers.
Along the way, you will also find a curious mix of souvenir shops, jewellery designers, and outdoor clothing stores.
Shopping malls Kringlan and Smáralind are also good bets, offering up to 150 stores under one roof. There are also plenty of good bookstores around, the major ones being Eymundsson in Austurstraeti and Mal on Menning on Laugavegur.
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