Visitors to Iceland have been happily wearing our garments home for years. So it just made sense that we offer our collection of clothing and accessories online, making them available to you wherever you are in the world.

Our history dates back to 1972. We started out small; a simple knitting factory in the Icelandic village of Hvammstangi. For the first decade we concentrated on making woollen garments for other companies. But in 1984 we decided it was time to put our efforts into creating our very own brand, ICEWEAR. I joined the company in that same exciting year. I was not long out of university and ready for a challenge. After all these years I can certainly say I’m still driven by the challenge and am as passionate as ever about ICEWEAR. 

Our collection is designed for people who love to be outdoors. We’ve got you covered – from technical jackets guaranteed to protect you in extreme conditions to comfortable woollen sweaters perfect for putting on after the sun goes down. While our designers work hard to create pieces that are in line with the latest trends and colors, I’ve made it my mission to ensure our quality controls are robust, our customer service is unbeatable and our prices are competitive.

When you take a closer look at our online store, you’ll notice we continue to specialise in knitwear. Knitwear is where it all started for us and we know our wool well. We understand its exceptional properties and how it performs – whether it’s out in nature or in the urban environment.

We feel incredibly lucky to work with the woollen fibre of our Icelandic sheep when creating our acclaimed Icelandic wool collection. I am personally fascinated by these hardy creatures whose existence in our harsh environment has led to the remarkable composition of their wool. It is the perfect fibre - breathable, lightweight, water repellent and of course natural. When put in the hands of our ICEWEAR designers and craftspeople it is also turned into something uniquely stylish and functional…uniquely Icelandic.