Hope is a lifestyle concept that exists in the field of fashion with a special liking for original and classic design. Our concept is consistent and recognisable. We like solid and true engagement for all parts included in the process of making our products. We believe that our global customer share similar demand for a well-made concept as we do.
The Hope Style

Hope’s signature style is low key, raw and authentic. The style shall give a feeling of well-being. We like to support ”an easy move in everyday life” and supply a well dressed and relaxed look.
The Design

The inspiration derives from traditional men’s work wear and vintage uniforms. We like a visible connection between the handcraft of tailoring and classic function. The clean silhouette is well fitted with innovated cut lines carefully placed, not to disturb the function, but to enlarge the product.

The details

Hope focuses on details because they strenghten the product without interrupting the wearability. Details like asymmetric shaped pocket flaps, hidden closures, contrast fabric patches and stitching in various thickness, length and colour, add value and function to the design.

The materials

Hope finds great pleasure in supplying materials chosen for their fine structure and subtle patterns. When creating a collection the production team search for fabrics with interesting surfaces, used finishing and innovating treatment. Hope selects materials with a high demand for quality performance. We like fabrics that ages with beauty, such as waxed cotton and indigo denim.


Stockholm, Capital Region